Tolu Coker — Westfield London

Fashion, Form & the Space Between.

For fashion designer Tolu Coker's retail pop-up at Westfield London, Triick was commissioned by Production Place to translate an established creative vision into a fully developed 3D environment. Working from Tolu's distinctive design direction, we explored how the identity, character and storytelling of the brand could take shape within a physical retail space.

The design brought together sculptural curved structures, warm timber finishes, deep burgundy detailing and bold graphic elements to create an expressive retail environment. We developed the spatial arrangement, architectural forms and material treatments in 3D, bringing the supplied creative ideas into a cohesive visual experience that balanced fashion displays, customer interaction and brand storytelling.

Using 3ds Max, Blender and Chaos Vantage, we produced detailed 3D models and architectural visualisations to communicate the proposed environment before installation. From the curved display structures and central retail counter to the changing areas, lighting and branded finishes, the renders brought the creative vision into focus, supporting the development of a pop-up that progressed through to physical installation at Westfield London.